Visit Qatar officially launched its partnership with the Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai with a gala event attended by a number of Qatari and Indian dignitaries who came together to mark the occasion in India’s famous financial capital.
The event was attended by His Excellency Mr. Saad bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, and Eng. Abdulaziz Ali Al Mawlawi, Chief Executive Officer of Visit Qatar.
The evening featured the unveiling of Visit Qatar’s year-long installation at the centre, an immersive LED experience showcasing four of the country’s most iconic destinations. Visitors can step into vivid scenes of the Inland Sea, Souq Waqif, Museum of Islamic Art, or Richard Serra’s East-West/West-East in Zekreet. Engaging all the senses with striking visuals, ambient fragrance, and surround sound audio, the installation evokes the feeling of being transported to Qatar, with bespoke postcards offered as lasting mementoes.
The partnership announcement and installation unveiling were conducted in the presence of a number of other distinguished guests, including His Excellency Mr. Mohammed bin Hassan Al Jaber, Ambassador of the State of Qatar to the Republic of India, and His Excellency Mr. Ahmed bin Saad Al Sulaiti, Consul of the State of Qatar in Mumbai. They were joined by Bollywood stars and acclaimed Qatari composer Dana Al-Fardan.
The event, held under the theme “Confluence of Cultures” celebrated the synergies between Qatar and India through curated artisan showcases, including traditional sadu weaving, Arabic calligraphy, and Indian crafts like brass nakshi and pichwai painting. Guests were treated to captivating performances by the Qatar Philharmonic Orchestra, marking its debut performance in India, alongside renowned Indian Classical maestro, Rahul Sharma. The event concluded with a unique fusion dining experience, further strengthening the cultural exchange and fostering closer tourism ties between the two nations.
The partnership between Visit Qatar and the Nita Mukesh Ambani Cultural Centre will serve as a long-term platform to deepen cultural exchange and position Qatar as a leading luxury destination for Indian travellers. By bringing Qatari heritage, art, and hospitality to India’s foremost cultural venue, the collaboration seeks to inspire travel, strengthen people-to-people connections, and create immersive experiences that highlight the shared values of both nations.
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+974 3392 4466 | pressoffice@visitqatar.qa
About Visit Qatar
Visit Qatar is the main arm of Qatar Tourism. Visit Qatar’s mission is to promote and expand tourism in Qatar by cultivating its rich culture, developing thrilling attractions, enhancing Qatar’s calendar, becoming the leading MICE destination in the region, diversifying events and luxury experiences. Visit Qatar is rooted in Service Excellence, boosting the entire tourism value chain, and increasing local and international visitor demand in Qatar. Through Visit Qatar’s network of international offices in priority markets, cutting-edge digital platforms, and marketing campaigns, Visit Qatar is expanding Qatar’s presence globally and enhancing the tourism sector.
Web: www.visitqatar.com
About the Nita Mukesh Ambani Cultural Centre
The Nita Mukesh Ambani Cultural Centre (NMACC) is a first-of-its-kind, multi-disciplinary space in the sphere of arts, located in the heart of Mumbai, India.
NMACC is home to three performing arts spaces: the majestic 2,000-seater Grand Theatre, the technologically advanced 250-seater Studio Theatre, and the dynamic 125-seater Cube. It also features the Art House, a four-storey dedicated visual arts space that houses shifting exhibits and installations from the finest artists across India and the world. Spread across the Cultural Centre’s concourses is a captivating mix of public art by renowned Indian and global artists, including the famed Japanese artist Yayoi Kusama’s Infinity Mirrored Room – an immersive installation, and ‘Kamal Kunj’ – one of the largest Pichwai paintings in India.
Swadesh by Reliance Foundation is an immersive India-inspired exposition that shines a spotlight on the incredible talent of homegrown artisans and their diverse crafts.
Since its opening in March 2023, the Cultural Centre has staged more than 1,500 shows featuring over 7,000 artists across venues, welcoming more than two million guests. For two years now, NMACC has introduced marquee Indian productions such as ‘The Great Indian Musical: Civilization to Nation’, ‘Mughal-E-Azam’, ‘Rajadhiraaj: Love. Life. Leela’ and iconic international musicals such as ‘The Sound of Music’, ‘MAMMA MIA!’ ‘The Phantom of the Opera’, and many others.
NMACC has been featured in the international publication Madame Figaro as one of the seven leading cultural centres of the world.
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