Explore the criteria

This award recognises 3-star hotels that deliver exceptional service, modern amenities, and memorable guest experiences that go far beyond standard expectations. These establishments successfully balance affordability and convenience with quality and innovation, offering excellent value for money. The award honours hotels that demonstrate a commitment to guest satisfaction, sustainability, operational efficiency, accessibility, and service excellence, making them preferred choices for discerning value-conscious travellers.

This award recognises Qatar’s most exceptional 4-star hotels that consistently exceed the expectations of both business and leisure travellers. These properties strike the ideal balance between affordable luxury and quality service, offering refined comfort, smart design, well-curated amenities, and personalised guest experiences. This accolade honours hotels that have successfully elevated the 4-star category by embracing innovation, operational excellence, and service distinction across all guest touchpoints.

This prestigious award recognises Qatar’s most distinguished 5-star hotels — properties that epitomise luxury, personalised service, and elevated guest experiences. These hotels consistently surpass international standards across all guest touchpoints, offering refined comfort, impeccable service protocols, world-class dining, and a culture of excellence. This award is dedicated to those who redefine hospitality innovation, operate with precision and lead the market in setting global benchmarks.

This award recognises spa and wellness facilities that deliver transformative, rejuvenating, and personalised experiences rooted in excellence, innovation, and cultural authenticity. The ideal winner offers an immersive journey of relaxation and renewal through world-class treatments, serene ambience, sustainable practices, and exceptional guest care. These spas distinguish themselves by fusing Qatari and regional wellness heritage with cutting-edge global techniques, contributing to Qatar’s positioning as a premier wellness destination.

This award celebrates Qatar’s most outstanding resort destination — one that combines luxurious accommodations, refined dining, tailored guest experiences, and a full range of leisure amenities with the warmth of exceptional service. The ideal recipient offers a seamless blend of recreation, relaxation, and personalised hospitality. These resorts deliver an immersive guest journey that reflects innovation, operational excellence, and a sense of place, elevating Qatar’s appeal as a world-class leisure and wellness destination.

This award honours the most outstanding licensed holiday homes in Qatar that deliver elevated short-term rental experiences with a personalised, welcoming, and well-curated guest journey. These properties stand out through a combination of warm hospitality, modern conveniences, cultural touches, and a meticulous approach to cleanliness, safety, and comfort. From thoughtful interior design to seamless digital guest support, this category recognises hosts who make each stay truly special and memorable.

This award celebrates a newly launched hotel that has rapidly established itself as a leader in innovation, guest experience, and operational excellence. Setting new benchmarks in hospitality, the property excels in design, service, sustainability, and market appeal — all while reflecting Qatar’s evolving tourism identity. Whether through exceptional architecture, forward-thinking technology, immersive guest journeys, or economic contribution, the winning hotel exemplifies what it means to be a modern hospitality trendsetter in Qatar.

This award honours an exceptional frontline professional in Qatar’s tourism and hospitality sector who consistently exemplifies heartfelt service, professionalism, and an unwavering commitment to delivering authentic guest experiences. These individuals go above and beyond their roles to leave a lasting impression, contributing to Qatar’s reputation as a world-class destination through their passion, empathy, and excellence in guest engagement.

This award honours a full-time tour guide who exemplifies the highest professional and ethical standards in guiding, delivering engaging, informative, and deeply memorable experiences that bring Qatar’s rich history, culture, and landscapes to life. The recipient is a storyteller, educator, and ambassador who consistently receives praise for their knowledge, passion, and ability to create personalised and meaningful journeys that leave a lasting impression on both local and international visitors.

This award honours a locally based Destination Management Company (DMC) that delivers exceptional, end-to-end travel experiences in Qatar. The recipient demonstrates outstanding expertise in personalised itinerary design, logistical coordination, cultural interpretation, and customer service excellence. Through curated experiences and seamless operations, the DMC significantly enhances Qatar’s appeal as a world-class destination for leisure and business travellers alike. This category recognises a company that sets the gold standard for innovation, impact, and service delivery in destination management.

This prestigious award recognises an exceptional Chief Concierge working in a five-star hotel in Qatar who embodies the spirit of hospitality leadership, discretion, and unwavering dedication to guest satisfaction. The honoree demonstrates elite service skills, cultural insight, operational excellence, and deep-rooted local knowledge — all while leading a high-performing concierge team. As a member of Les Clefs d’Or, this individual sets the gold standard in guest care, networking, mentorship, and service innovation, enhancing Qatar’s reputation as a luxury destination.

The Outstanding Fine Dining Experience award honours restaurants that exemplify culinary excellence, refined service, and a distinguished atmosphere that collectively create world-class dining moments. These establishments set benchmarks in the fine dining sector, combining superior cuisine, exceptional service standards, and immersive ambience to deliver experiences that linger long after the final course. The award recognises  those who consistently exceed guest expectations and contribute to positioning Qatar as a premier gastronomic destination.

This award celebrates casual dining establishments that deliver consistently outstanding guest experiences through approachable yet elevated food, warm hospitality, and inviting ambience. These restaurants go beyond the ordinary by combining creative menus, relaxed charm, and thoughtful service, offering memorable meals that guests can enjoy any day of the week. Whether part of a hotel or a standalone concept, this award recognizes those that embody comfort, quality, and creativity in casual dining.

This award honours a Qatari homegrown quick-service restaurant that exemplifies speed, quality, and guest satisfaction. These establishments operate with precision, offering efficient service, flavorful food, and value-driven experiences without compromising quality. Their agility, use of fresh ingredients, and commitment to hospitality place them among the elite in Qatar’s fast-paced dining landscape.

This award celebrates a homegrown café that blends exceptional coffee, inviting ambience and a welcoming atmosphere. These cafés provide thoughtfully curated menus, cosy seating, and quality service, positioning themselves as community favourites. Whether serving speciality  brews or artisanal pastries, they create memorable everyday moments for their guests.

This award recognises  a restaurant that celebrates and preserves Qatar’s culinary heritage. Through traditional recipes, authentic ambience, and warm hospitality, these establishments offer both locals and tourists a true taste of Qatar. They exemplify cultural pride and dedication to excellence in Qatari dining.

This award celebrates a newcomer that has made a significant impact on Qatar’s dining scene within its first year. With visionary concepts, creative gastronomy and recognises service, these trailblazing restaurants are shaping the future of dining in the country.

This award honours an experience that offers the most enriching and authentic engagement with Qatari culture, heritage, and traditions. While it may take place within a museum, historical site, cultural village, or natural setting, the focus is on the curated experience offered to visitors—whether through guided tours, hands-on workshops, storytelling, performances, or immersive cultural activities. The winning experience should enable tourists to meaningfully connect with Qatar’s history and living traditions, offering depth, interaction, and authenticity that bring the local culture to life.

This award recognises Qatar’s most exhilarating adventure tourism experiences — attractions and operators that deliver a unique blend of adrenaline, exploration and cultural immersion. These offerings allow visitors to challenge themselves in breathtaking natural or heritage environments while engaging deeply with local culture and landscapes. Whether soaring over sand dunes, diving into crystal waters, or discovering ancient sites, the winning experience represents the very best of Qatar’s adventurous spirit, safety-first ethos, and environmental responsibility.

The category celebrates Qatari retail brands that stand as beacons of excellence in promoting Qatar's culture, heritage and innovation. It honours homegrown retail brands that have made significant strides in offering exceptional products and shopping experiences unique to Qatar. From showcasing local craftsmanship and fashion to championing innovation and quality, these brands play a pivotal role in shaping Qatar's identity as a premier destination for shopping tourism. Moreover, these are esteemed for their unwavering commitment to providing top-notch customer service, ensuring every shopping experience is memorable for locals and visitors alike. Join us in celebrating these distinguished brands that contribute to Qatar's retail landscape and elevate its global reputation as a hub of creativity, authenticity and excellence.

This award celebrates a shopping mall that delivers far more than retail — a vibrant, immersive destination where luxury, lifestyle, leisure, and local culture converge. From curated shopping and diverse dining to world-class entertainment and cultural showcases, the winning mall offers a comprehensive experience that appeals to both residents and international visitors. With thoughtful design, rich storytelling, and dynamic placemaking, the mall becomes not just a place to shop, but a signature part of the Qatar destination experience.

This award appreciates theme parks offering the most thrilling rides, immersive attractions, and overall enjoyable experiences for visitors of all ages. Such parks make every visit memorable with an all-around entertainment experience committed to high-quality standards, safety, cleanliness and guest satisfaction. It plays a significant role in positioning Qatar as a popular family and group travel destination. 

This award celebrates a  nationally and internationally recognised landmark attraction that captures the heart and soul of Qatar — a place where history, heritage, culture, and natural beauty come together to offer visitors a truly iconic experience. Whether through architectural magnificence, immersive interpretation of Qatari traditions, or breathtaking natural landscapes, the winning attraction plays a defining role in shaping Qatar’s tourism narrative. It is a must-visit destination that leaves a lasting impression on both local and international guests while preserving and promoting Qatar’s national identity.

This award recognises a Meetings, Incentives, Conferences and Exhibitions (MICE) event that demonstrated outstanding planning, delivery, and destination marketing. The event must have contributed significantly to positioning Qatar as a leading MICE destination, attracted international visitors, and created measurable socio-economic impact. The winning event will showcase innovation, excellence in operations, and leave a meaningful legacy aligned with Qatar’s tourism strategy.

This award honours the event that most powerfully showcased and celebrated Qatari culture, heritage, and traditions, enhancing cultural understanding and driving meaningful engagement with both local and international audiences. The event should go beyond entertainment — it should foster authentic cultural exchange, raise awareness of Qatar’s rich identity, and leave a lasting impression on participants through storytelling, creativity, and immersive experiences. The ideal submission will demonstrate how the event contributed to cultural preservation, strengthened national pride, and positioned Qatar as a destination deeply rooted in heritage yet open to the world.

This award recognises the most outstanding sporting event hosted in Qatar, one that captivated audiences locally and globally while contributing significantly to destination branding, tourism growth, and community engagement. The event should exemplify excellence in planning, international visibility, seamless execution, and legacy creation, leaving an enduring impact on participants, spectators, and the wider public. The winning submission will demonstrate how the event combined elite athleticism with world-class experience delivery, fostered social and economic benefits, and reflected Qatar’s vision as a hub for global sports and major events. 

This award recognises the most versatile, world-class venue in Qatar that successfully hosts a wide spectrum of events, from small-scale business meetings, seminars, and workshops to large-scale exhibitions, conferences, indoor sports, and major social or cultural gatherings. The winning venue must demonstrate excellence in facility design, operational flexibility, food & beverage offerings, visitor experience, and sustainability, setting a benchmark for regional and global multi-purpose venue performance. It should enable seamless execution of simultaneous events and offer a frictionless experience for organisers, exhibitors, and attendees alike.

This award recognizes the most impactful and creative destination marketing campaign that successfully positioned Qatar as a must-visit destination in the eyes of domestic and international travelers. The campaign should demonstrate excellence in storytelling, innovation in execution, and measurable influence on traveler intent, perception, and visitation. 

Submissions must showcase how the campaign strategically leveraged multi-channel outreach, integrated cutting-edge digital technology, and delivered strong ROI and engagement across target markets. The campaign should celebrate Qatar’s distinct cultural, natural, and experiential offerings, igniting global curiosity and driving real tourism impact.

This award honours a digital content creator or influencer who has made a significant and sustained impact in promoting Qatar as a world-class tourism destination through social media platforms. The winner will be someone whose creative and authentic storytelling has inspired audiences to discover Qatar’s rich culture, heritage, lifestyle and experiences, particularly in key international source markets.

Eligible influencers will have demonstrated consistent content creation related to Qatar for at least 12 months and shown measurable reach, engagement, and alignment with Qatar Tourism’s strategic values.

This award recognizes an innovative tourism project, technology, or initiative that has significantly transformed Qatar’s tourism experience while advancing sustainability, digital excellence and visitor engagement. The recipient should demonstrate how their forward-thinking solution has amplified the competitiveness and resilience of Qatar’s tourism sector, contributed to environmental responsibility and enriched the national innovation ecosystem. 

It celebrates trailblazers who are shaping the future of tourism through impactful ideas that balance visitor satisfaction, operational efficiency and sustainability. The innovation can be a new product, digital tool, platform, process or destination enhancement.

This award celebrates an organisation or initiative that has demonstrated exceptional leadership in making Qatar’s tourism sector more inclusive and accessible for visitors of all abilities. The winner will be recognised for going beyond minimum compliance to create environments, experiences, and services that reflect the principles of universal access, equity, and dignity for tourists with physical, sensory, cognitive, or other accessibility needs. By delivering innovative and human-centred design, policies, or technological enhancements, this initiative must have significantly improved the visitor journey for persons with special needs while reinforcing Qatar’s position as a welcoming and accessible destination for all.

This award honours a tourism attraction in Qatar that demonstrates exceptional commitment to sustainability, environmental stewardship, and eco-conscious operations. The winner will be a role model in adopting forward-thinking green practices, from reducing carbon emissions and conserving resources to minimising waste and integrating circular economy principles. By embedding sustainability into the core of its operations, guest experience and community outreach, the attraction not only enhances its environmental impact but also contributes to positioning Qatar as a sustainable tourism destination. This award recognises destinations that educate, inspire and engage visitors while protecting the planet for future generations.

This award honours a hospitality establishment that has demonstrated an exceptional commitment to sustainability, environmental responsibility, and eco-conscious guest engagement. The winning property leads by example, integrating sustainability into its operations, design, and guest experience. Through innovative green practices, recognised environmental certifications, and meaningful contributions to the local community, this establishment positions Qatar as a forward-thinking and responsible tourism destination.

This prestigious award celebrates a distinguished hotelier in Qatar who has demonstrated outstanding leadership, innovation and dedication to hospitality excellence. As a visionary and driving force behind a hotel’s success, this individual exemplifies the highest standards of operational expertise, guest satisfaction, team development, and destination impact. Their strategic foresight, ability to inspire, and deep commitment to excellence contribute significantly to positioning Qatar as a world-class tourism destination. This accolade honours a hotelier who leads with performance metrics, passion, integrity, and a guest-first mindset.