Visit Qatar has announced the launch of Qatar Through Your Lens, an exclusive content creation competition designed to showcase the nation’s culture, lifestyle, and experiences through the creativity of local content creators. Open to locals and residents, the competition runs from October 1st until December 15th, 2025, with winners set to be revealed in first week of January 2026.
Participants are invited to submit either a short video (30–60 seconds) or a photo that highlights Qatar’s unique character and the submission should not be edited by any AI tool. Submissions must be posted on Instagram with the hashtags #QatarThroughYourLens and #ViewQatar, while also tagging the official Visit Qatar account.
Each participant can submit multiple entries, provided they are original, culturally appropriate, and aligned with one of the competition’s key themes: Qatar by Night, Beach & Coastal, Arts, Culture & Heritage, Sports Events, or Culinary.
Commenting on the launch, Mr. Jassim Al Mahmoud, PR and Communications Director at Visit Qatar said: “This initiative celebrates the creativity of our community and empowers individuals to share authentic perspectives of Qatar. By capturing the nation’s beauty, heritage, and modern vibrancy through their own lens, participants will help us inspire wider audiences while nurturing homegrown talent.”
Winners will be recognised across two categories, video and photo, with substantial cash prizes in total QAR 375,000. In the video category, first place will receive QAR 100,000, second place QAR 50,000, third place QAR 30,000, fourth place QAR 20,000, fifth place
QAR 10,000 and winners from sixth place till tenth place will secure QAR 3000 vouchers worth QAR 15,000.
In the photo category, first place will be awarded QAR 60,000, second place QAR 40,000, third place QAR 20,000, fourth place QAR 10,000, fifth QAR 5000 and sixth place till tenth place will be given vouchers worth QAR 15,000 – QAR 3000 each.
Beyond the cash prizes, participants stand to gain additional rewards including high-end content creation tools such as GoPros, iPhones, and smartwatches; all-expenses-paid staycations; exclusive invitations to Visit Qatar events; formal recognition at an awards ceremony; and opportunities for future collaborations with Visit Qatar.
Entries will be reviewed by a panel including Visit Qatar and Qatar-based film and creative professionals, with judging criteria focused on Creativity & originality, Visual and technical quality, Storytelling and emotional impact, relevance to the chosen theme and influential photo/video caption reflection the creative.
Submissions will be evaluated by a judging panel comprising representatives from Visit Qatar alongside a select group of photography and creative experts from Qatar. The evaluation will be based on criteria including creativity and originality, visual and technical quality, strength of narrative and emotional impact, relevance to the theme, as well as the effectiveness of the accompanying title in reflecting the creative concept.
For further inquiries, registration, and terms and conditions, please visit https://visitqatar.com/intl-en/campaigns/through-your-lens or contact PR@visitqatar.qa.
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