Qatar Calendar has concluded the inaugural edition of Sneaker Con Doha, which took place from May 29 to 31, 2026 at the Doha Exhibition and Convention Center (DECC), marking a major milestone for the globally renowned franchise.
Welcoming more than 33,000 visitors over three days, Sneaker Con Doha recorded the largest attendance in the event’s history since its founding in 2009.
Held as part of Visit Qatar’s ‘Hala Summer’ campaign, the event brought “The Greatest Sneaker Show on Earth” to Doha for the first time, transforming a more than 7,000-square-metre exhibition space into a vibrant destination for sneaker enthusiasts, collectors, and streetwear fans.
Ahmed Al Binali, Director of Festivals and Events at Visit Qatar, said: “The inaugural edition of Sneaker Con Doha has exceeded expectations, attracted more than 33,000 visitors and set a new global attendance record for the franchise. Hosting an internationally recognised event of this scale for the first time reflects Qatar’s growing position as a destination for major cultural and entertainment experiences and supports our ongoing efforts to deliver a diverse year-round calendar of events for residents and visitors.”
The event featured 60 vendors from all around the world, showcasing rare sneakers, limited-edition releases, streetwear collections and collectibles, generating more than QAR 1.2 million in sales over the course of the event. Alongside the marketplace, visitors enjoyed a diverse programme of live entertainment, interactive activations, sporting competitions, panel discussions and family-friendly experiences, while Sneaker Con Authenticated provided trusted on-site verification services for buyers and collectors.
The successful debut of Sneaker Con Doha further reinforces Qatar Calendar’s commitment to bringing world-class events to the destination while expanding the range of experiences available to audiences of all interests and age groups.
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