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Qatar Tourism to demonstrate latest developments at ITB China


Qatar Tourism participated in ITB China 2024 this month from May 27 to 29 in Shanghai, to highlight the new offerings, to promote Qatar as a leading tourist destination, and to attract investment in the travel and tourism sectors. Qatar Tourism spearheaded a delegation of 16 hospitality and travel partners. ITB China is a B2B-exclusive trade show that focuses on the Chinese Travel Market, bringing together leading professionals in the trade industry from around the world. With discussions, fruitful exchanges, and networking events, ITB China facilitates discourses between figures and institutions to maximize business opportunities. This year, ITB China took place at Shanghai World Expo and Exhibition Center.


Commenting on this occasion, Mr. Omar Al Jaber, Acting Chief of the Tourism Development Sector at Qatar Tourism, said: “Through its participation at ITB China 2024, Qatar Tourism showcased the country’s recent developments, achievements, and advancements in travel and tourism sectors to industry leaders from around the world. Qatar Tourism is dedicated to improving visitors’ tourism experience. Exhibitions such as ITB China provide a platform for Qatar Tourism to attract investors and highlight Qatar’s best touristic offerings.”

ITB China serves as a platform to highlight Chinese travel market trends to investors and stakeholders from around the world to further enhance the Chinese tourism market in the upcoming years. China is one of the 15 priority source markets for Qatar Tourism, making ITB China an important event to showcase Qatar’s offerings in the Chinese and international market.

Earlier this year in March, Qatar Tourism participated at ITB Berlin 2024 where they discussed the launch of the ‘Double the Discovery’ initiative in collaboration with Saudi Tourism Authority, to provide visitors the chance to explore cultural landmarks and historical sites in the State of Qatar and the Kingdom of Saudi Arabia in one single trip. Qatar Tourism also discussed the Stopover Packages, in partnership with Qatar Airways, for visitors who have limited time to visit Qatar.  

For media-related inquiries, please contact Qatar Tourism’s Press Office on:

+974 3392 4466 |  

About Qatar Tourism

Qatar Tourism, the regulatory body of the tourism sector in Qatar. Qatar Tourism’s mission is to promote and expand tourism in Qatar by cultivating its rich culture, develop thrilling attractions, and luxury experiences. With a clear vision to strengthen Qatar's position as a premier family-tourism destination distinguished by service excellence, to achieve diverse and innovative economic growth. Qatar Tourism will regulate and develop the tourism industry, encouraging investment from the private sector. It set the strategy for the tourism sector, reviewing it periodically and overseeing its implementation, with the aim of diversifying tourism offerings in the country and increasing visitor spend. Qatar Tourism is expanding Qatar’s presence globally and enhancing the tourism sector.