Qatar Tourism announced the dates for the 18th edition of the country’s premier exhibition for Arabian fashion, the exhibition will take place from December 12-17 at the Doha Exhibition and Convention Center, organised by Qatar Business Events Corporation (QBEC).
The eighteenth edition of Heya will be held under the guidelines of Ministry of Public Health, taking all precautionary measures recently approved by the state regarding the organisation of exhibitions and tourism events, and is expected to garner a significant participation from local, regional, and international brands.
Heya is considered Qatar’s pioneer exhibition centring Arabian and modest fashion. It highlights Qatar’s homegrown talents and provides an exceptional platform through which they can exchange experiences and learn about the latest international fashion trends. It also contributes to strengthening Qatar's position as a destination for fashion and elegance in the Middle East.
The last edition of the Heya, held in November 2020, achieved great success, as it was the first exhibition to be successfully organised under the safety guidelines put forth by the Ministry of Public Health and showcased more than 150 local brands, along with several inspirational talks, workshops, and fashion shows.
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About HEYA Arabian Fashion Exhibition
Heya Arabian Fashion Exhibition provides a collaborative environment where up-and-coming local designers, female entrepreneurs and fashion enthusiasts can come together to showcase, inspire and motivate others in the industry.
Launched in 2007, and now in its 18th edition, Heya has grown to become Qatar’s biggest platform for contemporary Arabian fashion. Welcoming exciting emerging designers to showcase alongside established global brands, Heya strengthens the country’s position as a major regional shopping destination and centre for fashion innovation.
Featuring a large exhibition space, daily fashion shows and forums, and hands-on workshops, Heya attracts thousands of ladies who come to shop for exclusive collections and discover new designers.
Heya is organised by Qatar Tourism and is delivered by Qatar Business Events Corporation, playing an important role in developing the country’s growing exhibition and conference sector.
About Qatar Tourism
Qatar Tourism’s mission is to establish Qatar as a place where cultural authenticity meets modernity, and where people of the world come together to experience unique offerings in culture, sports, business and family entertainment, rooted in Service Excellence. Qatar Tourism will regulate and develop the tourism industry, encouraging investment from the private sector. It will set the national strategy for the tourism sector, reviewing it periodically and overseeing its implementation, with the aim of diversifying tourism offerings in the country and increasing visitor spend. Through our network of international offices in priority markets, and cutting-edge digital platforms, Qatar Tourism is expanding Qatar’s presence globally and enhancing the tourism sector.
About Qatar Business Events Corporation (QBEC)
Qatar Business Events Corporation (QBEC) is an executive arm of Qatar Tourism (QT), which was established in November 2018 as part of a new governance structure that seeks to unify and consolidate efforts to develop the tourism sector.