The entity introduced its latest infrastructure in hospitality and sport at the event, held from December 6 to 9 in Cannes, France
Qatar Tourism headed a delegation to ILTM Cannes 2021, held from December 6 to 9 in Cannes, France. The Qatari delegation comprised hotels, DMCs, exhibition venues and Qatar Airways, and profiled a host of new tourism products and luxury offerings in the country.
Chief Operating Officer of Qatar Tourism, Berthold Trenkel stated: “We are very pleased with the tourism developments taking place in Qatar. As stewards of the sector, Qatar Tourism works closely with our partners across the public and private sectors to builds experiences that will appeal to a range of residents and visitors. Known for our luxury offerings, which are rooted in authenticity, we offer Service Excellence across each touchpoint of the customer journey and look forward to welcoming visitors to explore the country’s five star hotels and resorts, incredible outdoor activities, beaches and museums and cultural landmarks.”
As international travel resumes, and with the FIFA World Cup Qatar 2022™ fast approaching, Qatar continues to expand its tourism proposition in a bid to attract a greater number of visitors. In line with the Qatar National Vision 2030, Qatar Tourism’s strategy involves working with sector stakeholders to develop new products and experiences. These include new venues across hospitality, retail, sport, leisure and family entertainment. Over 100 new hotels and serviced apartments are currently under construction and will add to Qatar’s already extensive portfolio of properties. These include Raffles Hotel and Fairmont Hotel and Resort at Katara Towers, Rosewood Doha and the St. Regis Marsa Arabia Island. These hotels will add to the country’s array of luxury offerings, and broaden its appeal to high value travellers, who currently already have a choice of over 80 five-star and four-star hotels.
Qatar will also welcome major tourism projects including Place Vendome, a shopping mall boasting 580 retail outlets, two five-star hotels and entertainment zones, West Bay North Beach project with six beaches, restaurants and outdoor activities and Qetaifan Island North, set to be the first entertainment island in Qatar with five-star hotels and resorts, beach clubs and water parks.
Qatar Tourism is driving a sector strategy to attract six million visitors by 2030 and increasing sector contribution to GDP to 12% by 2030. To execute this goal, it is working with stakeholders to grow and improve assets and attractions, enhance the end-to-end customer experience, invest in Service Excellence and deploy a tailored marketing strategy to target point-to-point (P2P) and stopover visitors.
A series of programmes and initiatives have been launched, including Service Excellence and Qatar Clean, in collaboration with the Ministry of Public Health. Qatar Tourism has launched its "World Class Chefs" project, a two-year initiative whereby globally renowned chefs will be hosted for a time in Qatar. This aims to further elevate the country's culinary experiences, supporting the hospitality sector and facilitating investment opportunities in the food and beverage sector.
In addition, Qatar’s calendar of events features several exciting events currently underway, including the FIFA Arab Cup 2021™, Qatar Balloon Festival, Qatar International Food Festival, and many other sporting and entertainment events.
For media-related inquiries, please contact Qatar Tourism’s Press Office on:
About Qatar Tourism (QT)
Qatar Tourism’s mission is to establish Qatar as a place where cultural authenticity meets modernity, and where people of the world come together to experience unique offerings in culture, sports, business and family entertainment, rooted in Service Excellence.
Qatar Tourism is responsible for regulating and developing the tourism and hospitality industry, encouraging more investments from the private sector, as well setting the national strategy of the tourism sector, reviewing it periodically and oversee its implementation, in order to diversify the tourism offerings in the country and increase visitor spend.
Through our network of international offices in priority markets, and cutting-edge digital platforms, Qatar Tourism is expanding Qatar’s presence globally, enhancing the tourism sector’s ability to reach target audiences directly.
Since launching QNTSS, the economic impact of the tourism sector in Qatar is becoming increasingly visible with the government designating tourism in 2017 a priority sector in pursuit of a more diverse economy and more active private sector.
LinkedIn: Qatar National Tourism Council