The exhibition hosts over 130 brands from 10 countries and seeks to highlight and encourage sustainable practices in the fashion industry.
Qatar Tourism announced the details of the 18th edition of Heya Arabian Fashion Exhibition, which will take place from December 12 to 17, 2021 at Doha Exhibition and Convention Center, organized by Qatar Tourism and Qatar Business Events Corporation (QBEC).
This year's edition of the exhibition is representing more than 130 brands from 10 countries including Qatar, the GCC countries, India, Lebanon, Indonesia, Morocco and Turkey. Several events will take place on the side lines of the exhibition, including 8 fashion shows, 4 workshops, 9 dialogue sessions and 4 private classes focusing on issues related to the world of fashion in general and sustainable fashion. These sessions will be led and attended by some of the most influential fashion experts in Qatar, the region, and the world.
The 18th edition of "Heya" exhibition is themed “Ignite”, with the aim of empowering female entrepreneurs and enhancing their reach by providing a platform to showcase their talents and offer networking opportunities to gain experience from sector experts.
Heya exhibition has built its reputation as the leading platform for Arabian fashion in the region. The exhibition brings together fashion lovers, designers, and entrepreneurs under one roof for a period of 6 days, as it exhibits a distinct collection of abayas, kaftans, dresses, accessories, cosmetics and perfumes.
The 18th edition of Heya Arabian Fashion exhibition will take place under the umbrella of the precautionary measures set by the Ministry of Public Health. These measures also require attendees to register on https://www.visitqatar.qa/en/events/heya
The exhibition will be open to women only, except for the opening day, which will be reserved for families. Moreover, children below the age of 13 will not permitted to enter the exhibition. The exhibition opens its doors every day from 10:00 to 22:00, and on Fridays from 15:00 to 22:00.
The list of partners in this year’s edition includes: Qatar Airways (Official Airline Partner), Printemps Doha (Luxury Fashion Partner), EAA (CSR Partner), SkipCash (Digital Payment Partner), Qatar Assistive Technology Center Mada (ICT Accessibility Partner), Al Hosh Gallery (Exclusive Gallery Partner), Virginia Commonwealth University (Education Partner), Bedaya (Entrepreneurship Partner), Insituto Di Moda Burgo (Training Institute Partner), Power House Gym (Wellness and Fitness Partner), Maison de Joelle (Hair and Makeup Partner), Bioskin (Spa Partner), Floward (Flower Partner), Gazelle (Chocolate Partner), Halo and Oakberry (Coffee Partners), I Love Qatar (Official Digital Media Partner), Qatar Living (Online Community Partner), and Harper Bazar (Exclusive Magazine Partner).
Heya exhibition has achieved notable success in recent years, strengthening Qatar's position as a destination for fashion and design in the Middle East and the world. The event serves as a launching pad for up-and-coming brands while also highlighting Qatari talent and providing an exceptional platform for attendees to exchange experiences and learn about the latest fashion trends.
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About HEYA Arabian Fashion Exhibition
Heya Arabian Fashion Exhibition provides a collaborative environment where up-and-coming local designers, female entrepreneurs and fashion enthusiasts can come together to showcase, inspire and motivate others in the industry.
Launched in 2007, and now in its 18th edition, Heya has grown to become Qatar’s biggest platform for contemporary Arabian fashion. Welcoming exciting emerging designers to showcase alongside established global brands, Heya strengthens the country’s position as a major regional shopping destination and centre for fashion innovation.
Featuring a large exhibition space, daily fashion shows and forums, and hands-on workshops, Heya attracts thousands of ladies who come to shop for exclusive collections and discover new designers.
Heya is organised by Qatar Tourism and is delivered by Qatar Business Events Corporation, playing an important role in developing the country’s growing exhibition and conference sector.
About Qatar Tourism
Qatar Tourism’s mission is to establish Qatar as a place where cultural authenticity meets modernity, and where people of the world come together to experience unique offerings in culture, sports, business and family entertainment, rooted in Service Excellence. Qatar Tourism will regulate and develop the tourism industry, encouraging investment from the private sector. It will set the national strategy for the tourism sector, reviewing it periodically and overseeing its implementation, with the aim of diversifying tourism offerings in the country and increasing visitor spend. Through our network of international offices in priority markets, and cutting-edge digital platforms, Qatar Tourism is expanding Qatar’s presence globally and enhancing the tourism sector.