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Qatar Tourism launches the all-new ‘Hayyakum Qatar’ campaign


Qatar Tourism has launched a brand-new campaign featuring Qatar’s diverse attractions and event line-up that is set to make the most of Qatar’s renowned winter season. 


Qatar Tourism has launched a brand-new campaign featuring Qatar’s diverse attractions and event line-up that is set to make the most of Qatar’s renowned winter season.

The ‘Hayyakum Qatar’ campaign has been launched Out-of-Home and on social and digital platforms. The campaign highlights four main angles: Here’s to Your Joy, Here’s to Your Gatherings, Here’s to Your Laughter, and Here’s to Your Excitement, each of which is reflected by images of specific destinations or events.

Commenting on the new campaign, Eng. Abdulaziz Ali Al-Mawlawi, Chief Marketing and Promotion Officer at Qatar Tourism said: “We are thrilled to reveal this campaign and showcase the family-friendly attractions and events that await residents and visitors this winter. Having already welcomed more than three million visitors this year, Qatar is poised to keep up the momentum and welcome even more visitors in the upcoming season. Visitors will directly experience our country’s unique offering of cultural and contemporary offerings, all set against a safe and inviting atmosphere.” 

Here’s to Your Joy

‘Here’s to Your Joy’ showcases Qatar’s extensive and state-of-the-art retail venues, such as the Parisienne-inspired mall, Place Vendôme, the luxurious Al Hazm Mall, and the famed 21 High Street in Katara Cultural Village. As part of Qatar’s extensive retail offering, residents can look forward to Shop Qatar – the country’s biggest shopping festival which is set to return this winter season. The festival sees the country’s most prominent and popular malls participating in a range of exciting events including fashion shows, makeup masterclasses and other forms of exceptional entertainment. Lucrative promotions are also in store with win prizes to be won like luxury cars, apartments, and cash. 

Here’s to Your Gatherings

From budget street eats to restaurants by Michelin-starred chefs, Qatar’s food scene is wide-ranging and can be tailored to suit every preference. The campaign highlights the joy of gathering over a shared meal at one of the many leading restaurants available in the county.

Qatar’s gastronomic largesse is best witnessed at the Qatar International Food Festival (QIFF), an annual tradition that brings together the best chefs in the region and internationally. The upcoming winter season will see the festival’s 13th edition, and bring to audiences live entertainment, cooking masterclasses and a chance to meet the global top chefs.

Here’s to Your laughter

Qatar’s entertainment landscape has just expanded with the recent soft launch of Meryal Water Park.  Located on the newly developed Qetaifan Island, the park is home to the 85-meter high ‘icon tower’ and offers a selection of exciting attractions including a total of 36 waterslides. In addition, the campaign highlights the thrill and adventure to be found at Lusail Winter Wonderland, which has also recently re-opened.

Here’s to Your Excitement

This winter, Qatar promises a line-up of live performances, concerts, and comedy shows, creating the ultimate festive atmosphere. There will also be a number of renowned events including 5th edition the Qatar Hot Air Balloon Festival and maritime experiences at Hamad Port.

For media-related inquiries, please contact Qatar Tourism’s Press Office on:

+974 3392 4466 |  

About Qatar Tourism

Qatar Tourism’s mission is to establish Qatar as a place where cultural authenticity meets modernity, and where people of the world come together to experience unique offerings in culture, sports, business and family entertainment, rooted in Service Excellence. Qatar Tourism will regulate and develop the tourism industry, encouraging investment from the private sector. It will set the national strategy for the tourism sector, reviewing it periodically and overseeing its implementation, with the aim of diversifying tourism offerings in the country and increasing visitor spend. Through our network of international offices in priority markets, and cutting-edge digital platforms, Qatar Tourism is expanding Qatar’s presence globally and enhancing the tourism sector.