The unique landscape of Ras Abrouq further sets it apart. Its striking white cliffs, sculpted by wind and water erosion over millennia, create a dramatic tableau of mushroom-shaped hills and soft limestone formations. These natural features, combined with the peninsula’s tranquil environment, make it a place of ecological and cultural wonder.
Adding to its significance, Ras Abrouq lies adjacent to the Al-Reem Biosphere Reserve, a UNESCO-protected site. The reserve is a living tapestry of Middle Eastern desert ecosystems, from limestone mesas to sabkha plains. It’s home to traditional Arabian villages, artisanal fishing communities, wildlife centres, and date palm plantations – a testament to Qatar’s commitment to preserving nature and cultural heritage.
The area is already home to some incredible attractions. The East-West/West-East art installation by Richard Serra stands tall in the desert, blending beautifully with the surroundings. Film City, a replica of an old Qatari village, takes visitors back in time with its traditional architecture. These landmarks have long made Ras Abrouq a must-visit for travellers.
A New Way to Experience Ras Abrouq
Considering its cultural, historical, and ecological importance, Ras Abrouq has been chosen as the site of a groundbreaking desert activation by Visit Qatar. This initiative introduces visitors to a first-of-its-kind experience that seamlessly blends adventure, cultural enrichment, and family-friendly relaxation, by hosting unique activities that celebrate Qatar’s culture and traditions. Using Film City and Ras Abrouq as a stunning backdrop, these activations invite visitors to explore the area in exciting new ways, all while preserving its natural beauty. Whether for the art, history, or peaceful atmosphere, Ras Abrouq offers something unforgettable for everyone.
Visit Qatar has ensured that the event is carefully designed to preserve the area’s natural beauty by limiting infrastructure and minimising environmental impact. This sustainable approach ensures the protection of Ras Abrouq’s ecosystem while still providing an immersive experience for visitors.
Highlighting the importance of Rab Abrouq’s cultural and historical significance, HE Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, Mr. Saad Bin Ali Al Kharji, said: “Ras Abrouq is a remarkable testament to Qatar’s cultural heritage and ecological diversity. Its rich archaeological significance and pristine environment highlight the responsibility we must preserve such treasures. By introducing the Visit Qatar desert activation this winter season, we aimed to provide visitors with an exceptional opportunity to engage with Qatar’s natural and cultural heritage while ensuring the area’s delicate ecosystem remains safeguarded for generations to come.”
A Multifaceted Desert Experience
The Ras Abrouq desert activation offers a series of immersive zones tailored to suit all interests.
Desert Escape Zone: Thrill-seekers can enjoy hot air balloon rides, archery, trampolines, and stargazing. Cultural performances, falcon demonstrations, and interactive activities such as treasure hunts add to the experience. Foodies can explore the on-site restaurant and food lounge.
Wildlife Park Zone: Visitors can embark on safari-like adventures, exploring animal zones by camel or horseback amidst the natural beauty of Ras Abrouq.
Glamping Zone: Combining comfort with nature, the glamping zone offers private tents, outdoor lounges, and serene desert views—perfect for a memorable getaway.
Running from December 18th to January 18th, the activation has now been extended until February 15th, reflecting the overwhelming response it has received from all around the world. Visitors can take advantage of an extensive range of packages, including weekday and weekend passes, wellness experiences, and family-friendly deals. For more details, visit: https://visitqatar.com/intl-en/events-calendar/ras-abrouq
For media-related inquiries, please contact Visit Qatar’s Press Office on:
+974 3392 4466 | pressoffice@visitqatar.qa
About Visit Qatar
Visit Qatar is the main arm of Qatar Tourism. Visit Qatar’s mission is to promote and expand tourism in Qatar by cultivating its rich culture, developing thrilling attractions, enhancing Qatar’s calendar, becoming the leading MICE destination in the region, diversifying events and luxury experiences. Visit Qatar is rooted in Service Excellence, boosting the entire tourism value chain, and increasing local and international visitor demand in Qatar. Through Visit Qatar’s network of international offices in priority markets, cutting-edge digital platforms, and marketing campaigns, Visit Qatar is expanding Qatar’s presence globally and enhancing the tourism sector.
Web: www.visitqatar.com