The 18th edition of Qatar’s Leading Arabian Fashion Exhibition will run between December 12-17 at Doha Exhibition and Convention Centre (DECC).
The 18th Edition of Heya Arabian Fashion Exhibition opened its doors to shoppers on Sunday, December 12 at Doha Exhibition and Convention Centre (DECC). Organised by Qatar Tourism and Qatar Business Events Corporation (QBEC), this one-of-a-kind exhibition will run until Friday, December 17, adding to the country’s vibrant calendar of events. This year’s exhibition is being held under the theme “Ignite”, confirming Heya’s commitment to empowering female entrepreneurs in Qatar and the Middle East.
The exhibition was inaugurated by Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, in the presence of various dignitaries, guests and exhibitors. The opening day activities featured an introductory talk show with CEO of Doha Film Institute Fatma Al Remaihi, CEO & Founder of Papillon Jewellery Noura Al Ansari, and two fashion shows, by the Embassy of Indonesia, and Al Hasnaa Signature designer line. While the first day was open to both male and female attendees, the exhibition will henceforth be reserved only for women.
Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said, “Qatar Tourism is pleased to launch the eighteenth edition of Heya, which welcomes talented designers from across the country and region to showcase their one-of-a-kind products and fashion lines. This world-class exhibition is an important part of Qatar’s calendar of events, bringing together thousands of women to witness exclusive collections and the latest fashion innovation. I am confident visitors and residents alike will discover anew our authentic tourism experiences and Service Excellence in Qatar.”
This year's edition features over 130 brands from the GCC, India, Indonesia, Lebanon, Morocco, Qatar and Turkey, allowing visitors to discover the best regional and international designs. The collections range from high-street fashion to haute couture, luxury modest evening gowns and abayas, in addition to accessories, cosmetics and perfumes.
This year, for the first time, Heya is partnering with AlHosh Gallery in Msheireb Downtown, where the work of local artists will be shown. Heya is bringing together emerging and established designers to strengthen Qatar’s position as a major retail destination and centre for fashion innovation
Heya continues with its tradition of supporting aspiring designers and entrepreneurs, with a unique series of nine talk shows highlighting fashion icons, designers and leading figures from education, fashion, and media. The programme also includes representatives from Bedaya, VCU arts, AlHosh Gallery, Doha Film Institute, Printemps Doha, HARPER’S BAZAAR QATAR and much more.
The exhibition will host a total of eight fashion shows, two of which took place on the opening day and were organised by the Embassy of Indonesia and Al Hasnaa Signature designer line.
On the second day of the exhibition (Monday, December 13), Heya will host three fashion shows, by Haifa Alangary, Istituto Di Moda Burgo Qatar, and Qatar Tourism talents.
On the fourth day (Wednesday, December 15) there will be three fashion shows by AlHosh Gallery, VCUarts Alumni and VCUarts Faculty.
Heya has endorsed ‘fashion for a cause’, partnering with Education Above All (EAA) which provides access to quality education for the most vulnerable and marginalised children. Heya has also partnered with Al Shafallah Centre for Persons with Disability, showcasing the talented designs of Al Shaffallah students in the exhibition.
Partners & Sponsors:
The 18th edition has a range of partners including: Qatar Airways (Official Airline Partner), Printemps Doha (Luxury Fashion Partner), EAA (CSR Partner), SkipCash (Digital Payment Partner), Qatar Assistive Technology Centre Mada (ICT Accessibility Partner), AlHosh Gallery (Exclusive Gallery Partner), Virginia Commonwealth University (Education Partner), Bedaya (Entrepreneurship Partner), Istituto Di Moda Burgo (Fashion Institute Partner), PowerHouse Gym (Wellness and Fitness Partner), Maison de Joelle (Hair and Makeup Partner), Bioskin (Spa Partner), Floward (Flower Partner), Golden Gazelle (Chocolate Partner), Halo and Oakberry and Twenty Eight (Coffee Partners), I Love Qatar (Official Digital Media Partner), Qatar Living (Online Community Partner), and HARPER’S BAZAAR QATAR (Exclusive Magazine Partner).
The exhibition timings are 10:00 – 22:00 from Sundays to Thursdays, and 15:00-22:00 on Friday. In order to ensure a safe environment and adherence to precautionary measures set by the Ministry of Public Health, attendees are requested to please register at: https://www.visitqatar.qa/en/events/heya.
For media-related inquiries, please contact Qatar Tourism’s Press Office on:
+974 7034 8963 | firstname.lastname@example.org
About HEYA Arabian Fashion Exhibition
Heya Arabian Fashion Exhibition provides a collaborative environment where up-and-coming local designers, female entrepreneurs and fashion enthusiasts can come together to showcase, inspire and motivate others in the industry.
Launched in 2007, and now in its 18th edition, Heya has grown to become Qatar’s biggest platform for contemporary Arabian fashion. Welcoming exciting emerging designers to showcase alongside established global brands, Heya strengthens the country’s position as a major regional shopping destination and centre for fashion innovation.
Featuring a large exhibition space, daily fashion shows and forums, and hands-on workshops, Heya attracts thousands of ladies who come to shop for exclusive collections and discover new designers.
Heya is organised by Qatar Tourism and is delivered by Qatar Business Events Corporation, playing an important role in developing the country’s growing exhibition and conference sector.
About Qatar Tourism
Qatar Tourism’s mission is to establish Qatar as a place where cultural authenticity meets modernity, and where people of the world come together to experience unique offerings in culture, sports, business and family entertainment, rooted in Service Excellence. Qatar Tourism will regulate and develop the tourism industry, encouraging investment from the private sector. It will set the national strategy for the tourism sector, reviewing it periodically and overseeing its implementation, with the aim of diversifying tourism offerings in the country and increasing visitor spend. Through our network of international offices in priority markets, and cutting-edge digital platforms, Qatar Tourism is expanding Qatar’s presence globally and enhancing the tourism sector.