The Service Excellence program launched by Qatar Tourism builds on our tourism strategy, working to enhance the experience at every touchpoint along the visitor journey.
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Vision
Establish Qatar as a global leader for high-quality hospitality services.
Mission
Create an unparalleled world-leading experience for visitors.
Key objectives
Increase satisfaction with Qatar as a destination
Increase satisfaction levels across individual touchpoints
Service Excellence initiatives for 2021
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Continue to roll out Qatar Clean to cover 8 additional tourism sub-sectors.
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Train 25K+ drivers, issue new limousine company regulations and launch Qatar's iconic taxi.
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Develop training to certify over 40K+ frontline tourism workers.
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Launch a new tour guide training program and activate new sourcing models.
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Train & certify airport frontline workers and immigration & customs officers.
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Provide touristic information across critical tourist touchpoints.
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Launch new licensing standards for tour, adventure and wellness operators.
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Enhance authentic experiences at cultural heritage sites and identify hidden gems.
