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Industry resources

Service Excellence

The Service Excellence initiatives undertaken by the Qatar National Tourism Council that build the core of our tourism strategy aims to enhance visitor experiences at all touchpoints throughout their journey.


Establish Qatar as a global leader for high-quality hospitality services.


Create an unparalleled world-leading experience for visitors.

Key objectives

Increase satisfaction level with Qatar as a destination

Increase satisfaction levels across individual touchpoints

Service Excellence initiatives for 2021

  • Continue to roll out Qatar Clean to cover 8 additional tourism sub-sectors.

  • Train 25K+ drivers, issue new limousine company regulations and launch Qatar's iconic taxi.

  • Develop training to certify over 40K+ frontline tourism workers.

  • Launch a new tour guide training program and activate new sourcing models.

  • Train & certify airport frontline workers and immigration & customs officers.

  • Provide touristic information across critical tourist touchpoints.

  • Launch new licensing standards for tour, adventure and wellness operators.

  • Enhance authentic experiences at cultural heritage sites and identify hidden gems.

Service Excellence

Qatar Clean